Home Improvement Trends You Need to Know in Business

Like any industry, when it comes to home improvement, marketing, sales, and IT are essential for business success. 

With that said, as the years go by, so do the methods and means of using these areas for business gain. Because of this, it is crucial for any home improvement business to keep on top of evolving trends in these areas.

This blog post aims to explore some of the essential home improvement trends you need to know in business.

Digital Marketing Trends

Along with sales, digital marketing in the current home improvement landscape is essential. It is required for a business to truly expand its reach and capture the attention of homeowners.

Visual Content Marketing

For home improvement especially, the power of visual content in marketing cannot be overstated. After all, home improvement is visual as well as functional, so homeowners love to see eye-catching material from your business.

Images might seem obvious, but video, especially computer-generated imagery (CGI), is becoming more and more of a trend that businesses are capitalising on.

Platforms like Pinterest and Instagram are ideal for this sort of content, as they are highly visual and attract users planning renovations and redecorations. It’s nearly guaranteed that audiences of the younger generation will get inspiration and awareness from these platforms when it comes to home improvement.

By regularly posting before-and-after shots, detailed project breakdowns, and time-lapse videos of work in progress, businesses can increase their potential customers and build a portfolio that speaks to the quality and impact of their work.

Localised SEO

Search Engine Optimisation (SEO) is without a doubt one of the most important areas when it comes to digital marketing across the board. However, SEO tailored for local searches is a game-changer for home improvement businesses.

For renovation projects, the majority of homeowners prefer to work with local businesses, and local SEO can help businesses show up in search results when prospective customers in the area are seeking home improvement services.

This involves gathering favourable testimonials from previous customers, updating the Google My Business listing, and optimising the content of the business website using local keywords.

Influencer Collaborations

Partnering with relevant influencers can help you tap into an audience that is already interested in home improvement.

Influencers with a large following can introduce your business to potential customers who have faith in their recommendations. Even if there is no direct recommendation, the exposure alone is enough to spark curiosity.

TikTok is easily one of the best social media platforms for influencer collaborations. By reaching out, influencers can use product/service placement within their original content to engage their audience.

In addition to this, providing a discount code for viewers who engage with this content can be an extra incentive and place you in high regard.

Several case studies highlight the effectiveness of product placement on TikTok, especially among the younger generations. For instance, research shows that Gen Z, which comprises a significant portion of TikTok's user base, responds positively to authentic storytelling and subtle product endorsements integrated into the content they consume. They tend to prefer realism and relatability over overt advertisements. 

Sales Trends

As mentioned, sales is another key area when it comes to home improvement. Sales is where the majority of a home improvement business’ income will come from, and as such, it is crucial to be aware of the current trends within this area.

Consultative Selling Approach

The goal of the consultative selling method is to identify the specific needs of the customer and then offer solutions that best meet those demands. This approach works particularly well in the home improvement sector, as projects frequently involve personalisation and customisation.

The business team can boost trust and close more sales by functioning as a consultant rather than a typical salesperson and building closer bonds with clients.

Package Deals

Promotions and deals aren’t anything new, but in today’s economy, enticing a potential buyer with an attractive bundle could be what pushes them over the fence.

For instance, offering a complete kitchen renovation package that includes design consultation, construction services, and appliance installation can provide a more compelling proposition than separate services.

Follow-Up Automation

Leveraging automation in your sales methods can be a very efficient way of obtaining leads and making sales.

One way to make sure your business stays at the forefront of customers' minds without requiring ongoing manual intervention is to set up automated email sequences that can be triggered based on specific client actions or inaction.

IT Innovation Trends

Whilst not as essential as the other two mentioned before, IT innovation trends still play a very important role when it comes to the evolution of the home improvement industry. IT trends are redefining the way home improvement businesses operate, ensuring they deliver projects on time, within budget, and to customer satisfaction.

Augmented Reality (AR) Tools

Ever been indecisive about getting a haircut and wish you could see what you’d look like before making the decision? Well, thankfully, Augmented reality (AR) is the missing piece of technology that fills in this gap.

Augmented reality is transforming client consultations by enabling homeowners to visualise what their space could look like after renovations before any physical work begins.

This technology allows clients to see potential changes in real-time directly in their existing living spaces, which can help in making faster decisions, reducing indecisiveness, and increasing customer satisfaction.

Project Management Software

The adoption of specialised project management software is revolutionising how home improvement projects are planned, tracked, and executed.

By offering tools for thorough work scheduling, budget management, and resource allocation that are all available from a single platform, these systems significantly improve operational efficiency.

Furthermore, a lot of these software programs are compatible with smartphones, which enables teams and managers to efficiently interact and obtain vital information from any location.

These are just some of the many trends that reflect how the home improvement industry is continuously evolving. For home improvement businesses to maximise their potential, engaging with these trends is critical.